If design is in flux and it’s difficult for designers to understand, is that good for non-designers?

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Design confuses both designers and non-designers.

• The value of design is in relation to the other parts of a company’s operations.
• Alone and isolated within a company, design is a microworld of aesthetic high-fives.
• The complexity of design interests designers, but the rest of your org doesn’t care.
• Design is all too often used as an attractive costume for a so-so idea.
• Programming isn’t as important as understanding how computers work.
• We’re in a golden age of quant-qual data tools — for those who seek to understand.
• Success is when Design receives the “Best Supporting Actor/Actress” prize.

Continue reading “?Design in Tech Report 2019 | Section 2 | About Design-___ Organizations”