Silicon Valley design guru John Maeda distinguishes between three categories: “classical” designers, who create physical objects or products; “commercial” designers who innovate by seeking deep insights into how customers interact with products and services; and “computational” designers, who use programming skills and data to satisfy millions or even billions of users instantaneously.
—Clay Chandler on the Design in Tech Report
SXSW 2026: UX to AX
Coming soon …
SXSW Session
Design in Tech Report 2026:
From UX to AX
Mar 18, 2026
11:30am – 12:30pm CT
Austin Marriot Downtown
Waller Ballroom C
Inequality, Equality, Equity, Justice Series by Tony Ruth
I commissioned these in 2019 and had to take them off of the internet due to an artist’s claim. These versions don’t have that restriction. I made crafted them on recraft.ai with its very designer-friendly image generation models (disclosure: I am an investor).
