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Design has risen to become a game changer in Silicon Valley. In 2014, John Maeda joined KPCB as the firm’s first Design Partner, formerly of the MIT Media Lab and the Rhode Island School of Design.
In his inaugural #DesignInTech Report, Maeda highlighted the then rising importance of design in the entrepreneurial ecosystem. Drawing on extensive research and his own conversations with hundreds of designers, Maeda examined the intersection of design, business, and technology. The report covered trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, the report appealed to a broad audience.
For all of us who use a computer or mobile device, great design is changing how we live and work. This report helps explain why.