Fast Company on the Design in Tech Report, Part 2

Part 1 / Part 2 / Part 3


So the recent tweet from Fast Company following the out-of-context title of the interview with me by Katharine Schwab reads:

Which can easily be read like I said what’s between those quotation marks. Look at it carefully:

Readers respond to John Maeda: “Companies shouldn’t step away from the whole concept of design-led just because a percentage of egomaniacal designers have squirmed their way to the top.”

Fast Company / March 19, 2019

If you look closely, it says that “Readers respond” with what’s in quotation marks. But because it’s right next to my name, it looks like I said that. This makes it easier to read statically:

Expressed dynamically it looks like:

Animated image of the way that a headline can be read or misread.
The position of a name near a quote creates a false association. Intended? Or unintended? I think it’s more about the craft of sensationalism.

Wow β€” the level of craft that exists in the headline industry … it’s so much more sensationalist when context gets manipulated. It’s easy to make it possible to make it look like someone said something so easily. Sigh.

Oh well, I just need to focus on How To Speak Machine. β€”JM


Oh my. There’s a part 3 to this story …